Nor-Shipping Ocean Insights with Julian Bray

Welcome to Ocean Insights. This new, regular series of ‘mini interviews’ will be picking the brains of the thought leaders, innovators and ambitious business people seeking to realise the huge potential of the ocean space.

From now up to Nor-Shipping 2021, taking place in Oslo and Lillestrøm, 1 – 4 June, we’ll meet a diverse range of key individuals from maritime and beyond, accessing their insights to help you plot your own course into the future.

Dive in and see what you discover…

Ocean Insights #1
Julian Bray, Editor-in-Chief, TradeWinds

Julian Bray, Editor-in-Chief, TradeWinds, on stage at Nor-Shipping 2017.


What do you see as the greatest opportunity for the ocean industries over the next decade?

Re-building an industry under social pressure for change, with a new vision rooted in zero carbon technologies, transparency and strong governance.

What do you regard as the greatest challenge?
Overcoming a conservative industry’s reluctance to embrace change ahead of being forced by frustrated governments and nervous capital providers.

What do you see as the unique strength of your business and how will it help you succeed?
The passion and commitment of skilled people at all levels of the business, which can overcome the dangerous ‘exceptionalism’ myth pedalled by those rooted in the past and nervous of the future.

What key skills are you looking for in the next generation of industry professionals and how are you working to attract new talent?
The ability to apply new skills, new technology and a new outlook to a business that remains very traditional. Huge opportunities await those who can deliver that.

What are you most looking forward to at Nor-Shipping 2021?
Candour, honesty and vision about both the industry’s huge problems as well as the opportunities for building a better business for all stakeholders.

What three words sum up your vision for the future?
Critical, open and ambitious.

Start your own insightful conversation with Nor-Shipping 2021, Your Arena for Ocean Solutions. Nor-Shipping 2021 takes place in Oslo and Lillestrøm, 1-4 June 2021. Find out more at www.nor-shipping.com

 

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